Ultimate Fortune Chase Review

“The Ultimate Fortune Chase” is a collection of interviews with 14 established marketers. These interviews cover a range of topics, mostly focusing on fundamental IM topics like list building (starting from scratch), product creation, keeping the relationship with your list going strong, affiliate marketing, video, driving traffic… you name it, and someone in this series has talked about it

All interviews follow a typical format, starting with the story behind the person being questioned, right from the beginning when they were looking for elusive IM success, leading up the story of their first successes and how they kept the ball rolling from there. Each interview ends with references to where you can find out more about the business of the person who was interviewed, and I found some special offers hidden in this part on a couple of occasions. The meat of the interview typically incorporates standard mindset ideas (focus, giving value, keeping away from short-term trends/plans, etc) and concrete actionable strategies.

The product does cover plenty of ground, despite some redundancy across interviews (only to be expected, as the fundamentals are the same – it’s good to see some consistency). I won’t be able to go over it bit by bit because there is a fair amount of content, but I will share my overall impressions:

Pros…

• Has real-world information
• Begins at the beginning, so that’s reassuring, and we all love a good story that we relate to!
• The information is based on experience and not theory.

Cons…

• Since there is plenty that’s covered, it’d be nice to have a mindmap guide to see what is where. As such, this would take someone plenty of time to dig into, unless you’re super-organized about multi-tasking and listening to your audio files while in the car or at the gym!
• I read the transcripts, and often the grammar is off by a bit, and there are some amusing errors
• Although a lot of the interviews are about battling info overload and overwhelmed, I felt a bit overwhelmed by this very product – a bit ironic! Just having a mindmap/overview/guide to what is covered where, and encouragement to pick one thing and run with it would help, in my opinion.

Overall Impressions…

Overall – there is some solid advice here, and I like that they advocate good stuff – like actually providing value, quality – instead of promoting shortcuts. There’s good mindset advice and you can dig out some good strategies from deep inside the transcripts or the audios… but it may take you a while to consume it all. A good reference-style product and valuable and accessible information for those who are starting out, probably not earth-shattering for the more experienced.