Writing excellent content takes a lot out of you. You invest tons of time researching and crafting the right words to reach your audience and provide them the best experience.
Repurposing your content for other uses is a great way to make the most out of your writing. However, there is a right and wrong way to do so. Repurposing content the wrong way can tarnish your reputation as a trusted authority, as well as bring down your search engine ranks.
Don’t worry; I have the answers to help you identify the right way to repurpose your content for other uses on the web. Once you read my report, you will be able to take what you’ve already written and put it to use in other places on the web.
The Wrong Way
Before we get into the right way to repurpose content, let’s first identify what you should not be doing.
The first thing is never to submit an article to an article directory and then post it on your blog at the same time. You also don’t want to place content on your website and then spin the content for article directory submission.
Why? Well, the whole intention of repurposing is to create a path that leads to and from your website or blog. So, if someone finds your article in EzinesArticles.com that leads them to the same content on your website… You get the picture.
It just doesn’t make sense to attract visitors to your site with content and then offer then the same content. You have to give them something more.
The Intention of Your Content
Your content is a marketing tool to attract customers to your business. So, it draws in the potential buyer with whom you build a trusting relationship. Eventually they will buy from you. This process may happen immediately, or it may take an extended period of time.
Somewhere in this whole process you can scare them away at any time. Spewing out the same content over and over in various venues is a surefire way to kill the deal cold. Nobody wants to listen to you say the same thing again and again.
Your potential buyers want something new and enticing from you. They want to know you are a trusted source of information and not just some guy who wrote something really compelling once.
Regurgitation, Spinning, and Repurposing
You don’t want to just regurgitate the same information over again. We’ve already determined that. And you definitely don’t want to just put a cute spin on the same content and repost it. No one is a sucker for that either.
So, you need to really understand what it means to repurpose your writing. The simplest way to do so is offer different formats. Convert your articles into podcasts or videos. Take your reports and turn them into a short blog series that makes the content more personal.
You can take any 3 given types of content delivery and give it the same call-to-action. Why? Because certain people prefer receiving content through different medium. Some people love reading; others love watching video. Some may be on the road and in need of a good audio source.
Making Small Larger
Another great way to repurpose is to take smaller content and make it larger. Say you write a series of blog posts about house training a dog. Over the course of 7 posts, you went through a step-by-step detailed training guide for new dog owners. You have enough content now to turn it into a free report or video series.
Think about your Twitter posts, forum posts, and other short useful information you write for your niche audience. Whenever you post something short and useful, copy and paste it into a Word document. After time, you will have enough content on a given subject to create a longer work.
Product reviews can be converted into “Top 10” lists. Old blog posts can be turned into a series of autoresponder tips. When your clients or audience send you questions, save them and make a FAQ article. Most of the information you provide on a daily basis can be saved and repurposed for something longer.
Think Outside of Your Content
Everyday you make great connections and have meaningful discussions with intelligent people. Take note of your discussions and use that information for content. You may go to lunch with a colleague or have a candid email discussion with someone in your field.
Any contact you make will provide you with useful information that you can repurpose. Coffee chats can turn into blog posts; instant messages can become Twitter posts. There are a number of ways to create new and exciting content from everyday discussions.
Always remember the intention of your content. It shouldn’t be just to get your name all over the web. It should have the intention to close the deal with your buyers. Make it useful, enticing, and fresh. Repurpose with the purpose to inform, and build a trusting relationship with your customers.
If you liked this post, I have a lot more for you, check out our free bundle of 34 reports that you can sign up for on your right (towards the top of this page).
And I’d sure like to hear your comments and thoughts as well, or just click on the “like” button below if that’s all you have time for today. Thanks and have a spectacular day!
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