In the very near future you’ll be seeing (if you look closely) a major change to Earn1KaDay.com. Don’t worry, current members won’t be losing anything at all.
First, an explanation of this site’s history. Can you believe Earn1KaDay.com is almost a year old? Actually the first member joined on May 18th, 2007. Officially the first member was Michael Gunn, but barely, since a couple dozen more joined on the same day.
In that 11 months, a lot of threads have been added to the forum, and a lot of downloads have been added to the members download area.
And therein lies the problem, as I see it. New members joining now have close to 150 downloadable reports available to them, and growing weekly.
Think of it this way. When you join Blockbuster, you rent one or two videos at a time, right? Finish them and then go back for more. How would it seem if the clerk at the video store said “Hi, Welcome to Blockbuster, here’s 150 videos for you to watch, there will be more next week!”.
Yes, I sense from talking to new members, or seeing some of their comments, that new members can be overwhelmed about where to start. Most (I hope) start with the essentials, and the top forum threads, and the top downloads. Then what?
Then by the time they get caught up with just that, they have new threads to read, and/or they get my Friday email with new downloads. Do they ever get to look at all there is in the archives? Or catch up on the threads in the areas they’re really interested in? Or browse in time back through some of the business model discussions? I suspect not. That’s a shame, because there really are some good reports available. Some aren’t so fresh anymore, but some of the topics are “evergreen”.
So what I will be doing over the next couple weeks is going through all the downloads, identifying which ones are “evergreen”, as well as which ones might belong in the “Top 20 Downloads” but aren’t.
Then, here’s the plan. I might weed out some of the downloads that have gotten stale, just remove them altogether (though I doubt that will affect too many). Some might get moved into the top 20 list and be there until there’s overflow and we have to start voting on which one to remove when there becomes 21.
And links to the rest will be sent to an autoresponder sequence. So in effect, instead of being presented with around 150 (and growing weekly) downloads, most of which will be ignored, a new member will maybe see 50 or so.
Links to the rest will be sent out one or two a week. That way, each report that merits it will get the attention it deserves, just like it did when it was brand spanking new.
What that means to current members is that you will be getting an extra email from me every week (maybe every 4 or 5 days, I haven’t really thought closely about the timing yet). It will be my way of drip feeding the content to all members. New members will start at the beginning of the sequence, so they won’t have access to all downloads right away, nor will they have access to reports that older members have access to. Of course, you’ll still get my Friday email broadcast.
The other part of my plan is to continue adding new reports every week like I currently do. Once the report has been in the download area for a month or two (I haven’t decided that yet either), it will be removed and added either to the top 20 downloads area, or to the autoresponder sequence.
So, in effect, current members won’t really be missing anything or have to wait for anything, because today you have access to every download that’s been added since May, 2007. Plus, you’ll get the new reports right away, as always. Plus, you’ll get an email once a week or so reminding you about something you might not have read before, or might like to read again.
Members who haven’t joined yet will, however, not get immediate access to all of the archives, they’ll have to wait for a lot of it, and have to remain members to get full benefit of everything that current members have been paying for all along.
In other words, if you joined in the beginning, you’ve made 11 monthly payments and got all the “stuff”, a few at a time. Under the current setup, a new member could sign up, make one payment, download all the “stuff” and cancel. I don’t know about you, but I don’t want to think that the main benefit of this site is the “stuff”, I like to think the benefit is the daily information, ideas that are shared, and the wonderful community here. I think new members should get their “stuff” a few at a time, just like the long term members have.
And if you think about it, a lot of sites retire downloads after they’ve been listed for a couple months, rather than keep links to everything forever, so this isn’t an unusual approach. The difference here is that the old reports aren’t being totally removed, they’re just being delivered a different way, a bit at a time.
So, this is just a heads up. If you want to go through the download area archives and snag things you might have put off before, feel free to do so now, because very soon a lot of it might be gone from there and moved to the autoresponder.
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